Conceived in August 2001, utopia aspires to celebrate the Asian heritage, with modern interpretation. Fusing traditional fabrics with high fashion styles, utopia's individualistic collection evokes a refreshed sense of nostalgia.
Every design in utopia is manufactured in limited numbers. Due to the nature of the traditional fabrics, every piece is individually cut and many pieces from the same design are exclusively one-off. With the variation of prints and colours, it is usual for customers to depart with more than one piece per design. Keeping with the philosophy that quality fashion should not hurt the pocket; Utopia strives to remain affordable, yet unique in design and exclusive in numbers.
Utopia is no stranger to digitalisation. The store is equipped with e-payment solutions such as NETs, has an online website, and also utilises a CRM system. Embracing these digital solutions enabled them to strengthen their online visibility, provide ease for customers making payments, and also identify the desired demographic for their campaigns and promotions through the CRM system.